Five Effective Ideas For Marketing Your Landscaping Business

five-effective-ideas-for-marketing-your-landscaping-business

 

Landscaping is a flourishing business that is popular among entrepreneurs and the growth rate is pretty steady.  With that being said, you can expect a decent level of competition.  If you want to make it big in this field, you need to employ the right marketing strategies.

 

Here are five effective ideas for marketing your landscaping business

 

You must have a website

In today’s digital world, your business is dead in the water without a website.  Every person seeking a business to hire for their services is starting their search online.  Your website is not only your online business card but the all-in-one destination a potential customer should be able to visit to find every piece of information they need to make a decision on whether to choose your business.

In order for your website to work for you and convert visitors into customers, you need to show that your business is trustworthy and competent.  You need to have an “about us” page as well as detailed information on the services you offer.  Your logo should be displayed prominently throughout the site and positive customer reviews and testimonials should be as well.  Also add images so people can see the body of your work for themselves.  Social proof is everything.  People want to know what other people think of your services before they will go with yours. This should go without saying, but all your contact information should be easily accessible.  Don’t forget to include your social media handles too!

Get your business on all the relevant listing sites

 

five-effective-ideas-for-marketing-your-landscaping-business

[Image by Burst via Pexels.com]

When people are searching for services like landscaping, they are going to the well-known listing sites.  You need to make sure your business is on them if you want people to find you.  Some of the most popular ones are: Google,  Angie’s List, Yelp, Thumbtack, Houzz, Home Advisor and Porch.  When filling out your listing, provide as much detailed information as possible.  The more details you have, the more credible and accessible your business will look.  Be sure to also include great images so people can see your work!

 

Always market ahead of the season

Spring into fall is usually the busy season for landscaping businesses.  When it comes to marketing, the early bird gets the worm so to speak.  You want to start your marketing in advance of the season.  If not, you will fall behind the competition.  Get your advertising going and reach out to your regular customers on an ongoing basis.  Show them you appreciate their business.  As people start to see your ads regularly, your business will become more recognizable and people will seek out your services.  For this reason, you want great visuals so make sure to go with a professional graphic design service.

Get involved in industry related events and shows

Industry events are a great place to congregate with potential clients and other industry experts.  This is a great advertising space for your business.  You of course want to hand out your business cards but you also want to make sure you have something more to give.  This could be a flyer that has all the details you would want someone to have about your business.  Include images, services, testimonials along with all your contact information. Promotional items are another great way to market your business.

You must be on social media

 

five-effective-ideas-for-marketing-your-landscaping-business

[Photo by Tobias Dziuba from Pexels]

Aside from having a website, the other must do is social media.  Consumers expect businesses to have a business page and this presents a great opportunity for you to generate brand awareness.  As always, make sure you fill out all the sections that tell about your business.  You can show off your expertise by posting relevant and valuable information.  In addition, if you don’t have a blog, now would be a good time to get one going.  It is a great way to share your knowledge.  Your blog should be housed on your website and your posts should be shared on your social media channels.  This is a great way to show off your expert knowledge and a great way to boost traffic back to your website.

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