Now that you have your landscaping business up and running, you may be thinking about growing it. They key to making that happen is to follow the right steps. In this post we will go over six ways to help you successfully grow your landscaping business.
1. Concentrate your services on a small area
If you are just starting out with your landscaping business, getting customers is the name of the game. As your business grows, it makes sense to be a little more choosy on how far you want to drive. At some point, you could find yourself spending more time driving than working.
By focusing services within a particular area you are opening up time for more business within that radius. This is where you will see your business grow.
2. Choose a specific service to focus on
It may make sense to cast a wide net of services as a way to grow your business but just like focusing on one area, focusing in on a certain service is what is going to bring that growth. When you are performing different types of work, you wind up having to refocus before you move to the next service. By only focusing on a few services, you allow the opportunity to become proficient in them and in turn more profitable.
3. Get your marketing in gear
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By now, you should have a website for your business. If you don’t, get one going asap. There are plenty of cost effective website builders to choose from. In addition to this, there are a number of ways for you to take your marketing up a notch and help boost revenue. Here they are:
- Door hangers
- Hand out flyers
- Get on social media. You should have a Facebook business page. Fill out every section and share relevant and valuable content.
- Make sure your business is listed on these sites: Google, Yelp, Angie’s List, Thumbtack, Houzz, Home Advisor and Porch.
- Ask for referrals from your existing customers. Social proof is key.
- Join your local chamber of commerce and any other professional organizations. This will allow you to network with other professionals in your community that may need your landscaping services.
- Be the expert– This is a great opportunity to share your knowledge with others. You can give free presentations for any local relevant businesses or organizations. By helping people, you will be top of mind when it comes to their landscaping needs.
- Partner with local businesses- This ties in with the above. You can partner up with garden shops and offer a free workshop and you can ask to display your marketing collateral.
- Yard Advertising- Use your current customer’s lawns. Place a yard sign on any commercial or residential homes you work on.
4. Become a local expert
In order for people to get to know your business, you have to provide valuable and useful information. You can do this by partnering with local businesses like we mentioned above. You can also contact your local paper and see if you could write for them. Online you can start a blog and share it on your Facebook business page. Nowadays each city has its own Facebook page. You can reach out and see if you can provide helpful content that they can share on your behalf.
5. Have a great work culture
As a business owner, you create the work culture for your employees. How you treat your employees, how tough situations are handled, your management style, this all is reflected in how they interact with one another. Treat them with respect and you will be successful. This will also trickle down to how your customers are treated while on the job.
6. Retain your current clients
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Growing your business is great, but you can’t forget about your current clients. They are your bread and butter so take the time to maintain a good relationship with them. You want to pop in and touch base with your customers every now and then. It is important to be the face of your company. Ask for feedback on how their service is going. Are there any areas where you could be improving? The key takeaway is to keep your loyal customers happy so you have a foundation on which to grow your business on.