Marketing is for setting your landscaping business apart from competitors. Marketing tactics are always evolving and you need to incorporate the right strategies to be successful in 2021.
Below are 5 marketing tips to help your landscaping business soar in 2021.
Know your social media
Most people are on social media looking for businesses. This is a great way to get your company in front of people who are looking for landscaping business services. Facebook is a must where you can share share tips, photos, as well as interact with potential customers regularly. In addition, sites like Instagram are great for sharing pictures of your landscaping projects. Think of before and after landscape images along with video content. By sharing these, you will be reaching a whole new set of people.
Website optimization is important
Search engines are looking for websites that are optimized with their website design. If you want people to find your website, you need it to be user friendly and properly optimized. Here are some ways you can do this:
- Connect to your Google Listing
- Have color schemes and fonts updated
- Make it easy for customers to order your services
- Contact information should be easy to find
- Share photos
- Post high-quality content (information and blog posts)
Also make sure you are updating your site regularly. Search engines will send people to relevant sites. You can’t just create a site and forget about it. It needs to be maintained and updated with new content regularly.
Social media is important for connecting with customers
Many people have social media accounts and probably many of your customers do. Furthermore, family and friends are also on social media. When you connect with them via social media, your business gets noticed. So make sure you are “socializing” with your contacts. Comment on posts, wish happy birthdays, and look for other opportunities to engage sincerely.
Get in contact with local real estate agents
If you are looking to land more business, real estate agents in your area are an excellent tool. Their customers are often looking for referrals so getting in with local realtors is key. In order to make this a win-win situation for both parties, consider asking them to include your business on a flyer or provide them with a discount for every customer they send you.
Share photos of your landscaping projects
Seeing is believing so sharing photos of your work is a key marketing tip. When it comes to your website, people will be more likely to stick around if there are photos to look at. Putting up before and after images are great since people love to see a comparison. It will also give them an idea of the type of work they can expect from you.